Purpose of Innovation Programme
To encourage personnel to:
Think "out of the box"
- Adopt a more strategic viewpoint
- Appreciate business drivers & need for rapid change in current
Understand the perspectives of all stakeholders
Take responsibility to improve business processes
within their control
Generate business innovation - address and solve
specific business issues
Stage 1: diagnosis and familiarisation with the
Following high level agreement and concise formal
communication to personnel, DNA Global consultants meet with a
cross section of the business applying dynamic approach to
diagnosis. (The business could be the whole organisation, a
strategic business unit or a department). Whilst gaining a
valuable insight into the business, through skilled questioning and
commentary, consultants simultaneously stimulate a change of thinking
and increased awareness of the essential ingredients for successful
Specific business issues needing attention are
identified, along with those aspects of attitude, culture and level of
innovation skills that need development to realise business innovation.
The diagnosis/familiarisation also provides an
opportunity for valuable informal briefing of the programme and for DNA
Global consultants to establish a rapport with personnel.
Stage 2: design of programme and engagement of key
personnel within the business to drive the initiative.
Key personnel are senior managers and selected persons
from a cross section of the business, willing to contribute to the
design and rollout of the programme.
Most (but not all) innovation programmes we deliver will
involve one or a series of workshops. These workshops will be driven by DNA
Global with full involvement and support from key personnel within
the business. The design stage will result in a clear plan of how
DNA consultants and key personnel will work together to jointly
deliver such workshops and follow through initiatives.
Stage 3: formal communication of the programme.
Circumstances may dictate that traditional
communications channels are used to brief the programme throughout the
business. However, we strongly advise wherever possible, to run
short face to face interactive briefings of small groups in the
workplace, to explain and gain "buy in" to the
programme. DNA Global consultants will deliver such
briefing jointly with senior leaders of the organisation. These
briefings will provide a concrete insight into the innovation process,
why it is so crucial to the health of the business, and how the
forthcoming workshops and follow through initiatives will operate.
Such briefings provide a "constructive
provocation" to prepare personnel to be fully involved in
forthcoming workshops right from the start, and as with our dynamic
approach to diagnosis, has an immediate impact on your business.
One of the most important aspects of communicating the
programme is to set clear expectations and a clear context for the
programme. This entails developing clarity about what business
circumstances personnel can:
Stage 4: mobilisation of workshop programme
Workshops run over one (or ideally) two days involving
approximately 15 people at a time and:
Combine pragmatic business innovation with
development of skills and attitudes to support such innovation
Are highly participative with specific
knowledge/skills inputs - dovetailed to progressing of business
Provide a mix of practical sessions - addressing
business issues and experiencing new ways of working
Place a strong emphasis on developing concrete
Provide new practical business tools that can be
Stage 5: embedding innovation in the workplace
We provide follow through support to help you embed
innovation in your business. We use a flexible approach to meet your
precise needs. An example of some of the tools we may employ
Innovation circles - "short, sharp"
participative events to apply innovation to specific business
issues. This also serves to further kindle the innovation
mindset and culture of your organisation. We support you
closely in running such events whilst ensuring you "front"
and maintain ownership of such events.
Practical support in resolving specific business
issues - facilitating decision making meetings, co-ordinating follow
through actions agreed from the programme. For successful embedding
of innovation, it is vital that progress is communicated back to the
business about issues that were identified and addressed during the
workshop delivery stage.
Coaching specific individuals to act as innovation
agents within your business
Delivering "short, sharp" skill workshops
in the workplace, dovetailed to relevant business issues
Please contact DNA Global directly for further
information on how our innovation programmes can recreate your
organisation, strategic business unit or department.