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Team Inspiration & Motivation


Illustrative business innovation programme

Purpose of Innovation Programme

To encourage personnel to:

  • Think "out of the box"

  • Challenge "mindsets"
    - Adopt a more strategic viewpoint
    - Appreciate business drivers & need for rapid change in current business environment

  • Understand the perspectives of all stakeholders

  • Take responsibility to improve business processes within their control

  • Generate business innovation - address and solve specific business issues

Stage 1: diagnosis and familiarisation with the business

Following high level agreement and concise formal communication to personnel, DNA Global consultants meet with a cross section of the business applying dynamic approach to diagnosis.  (The business could be the whole organisation, a strategic business unit or a department).  Whilst gaining a valuable insight into the business, through skilled questioning and commentary, consultants simultaneously stimulate a change of thinking and increased awareness of the essential ingredients for successful business innovation.

Specific business issues needing attention are identified, along with those aspects of attitude, culture and level of innovation skills that need development to realise business innovation.

The diagnosis/familiarisation also provides an opportunity for valuable informal briefing of the programme and for DNA Global consultants to establish a rapport with personnel.

Stage 2: design of programme and engagement of key personnel within the business to drive the initiative.

Key personnel are senior managers and selected persons from a cross section of the business, willing to contribute to the design and rollout of the programme.

Most (but not all) innovation programmes we deliver will involve one or a series of workshops. These workshops will be driven by DNA Global with full involvement and support from key personnel within the business.   The design stage will result in a clear plan of how DNA consultants and key personnel will work together to jointly deliver such workshops and follow through initiatives.

Stage 3: formal communication of the programme.

Circumstances may dictate that traditional communications channels are used to brief the programme throughout the business.  However, we strongly advise wherever possible, to run short face to face interactive briefings of small groups in the workplace, to explain and gain "buy in" to the programme.  DNA Global consultants will deliver such briefing jointly with senior leaders of the organisation.  These briefings will provide a concrete insight into the innovation process, why it is so crucial to the health of the business, and how the forthcoming workshops and follow through initiatives will operate.

Such briefings provide a "constructive provocation" to prepare personnel to be fully involved in forthcoming workshops right from the start, and as with our dynamic approach to diagnosis, has an immediate impact on your business.

One of the most important aspects of communicating the programme is to set clear expectations and a clear context for the programme.  This entails developing clarity about what business circumstances personnel can:

  • Control

  • Influence

  • Manage the impact of (i.e. neither control or influence)

Stage 4: mobilisation of workshop programme

Workshops run over one (or ideally) two days involving approximately 15 people at a time and:

  • Combine pragmatic business innovation with development of skills and attitudes to support such innovation

  • Are highly participative with specific knowledge/skills inputs - dovetailed to progressing of business issues

  • Provide a mix of practical sessions - addressing business issues and experiencing new ways of working

  • Place a strong emphasis on developing concrete practical actions

  • Provide new practical business tools that can be applied immediately

Stage 5: embedding innovation in the workplace

We provide follow through support to help you embed innovation in your business. We use a flexible approach to meet your precise needs.  An example of some of the tools we may employ include:

  • Innovation circles - "short, sharp" participative events to apply innovation to specific business issues.  This also serves to further kindle the innovation mindset and culture of your organisation.  We support you closely in running such events whilst ensuring you "front" and maintain ownership of such events.

  • Practical support in resolving specific business issues - facilitating decision making meetings, co-ordinating follow through actions agreed from the programme. For successful embedding of innovation, it is vital that progress is communicated back to the business about issues that were identified and addressed during the workshop delivery stage.

  • Coaching specific individuals to act as innovation agents within your business

  • Delivering "short, sharp" skill workshops in the workplace, dovetailed to relevant business issues

Please contact DNA Global directly for further information on how our innovation programmes can recreate your organisation, strategic business unit or department.


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